Long Tail
Chris Anderson
Shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. This book demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances.
Use the icons above to interact with this book
People who have this book in their favourites also have these
0
Posted by mdixoncm@drupal.org (1 year ago ) I think Chris Anderson was the first guy to apply the "long tail" phrase to the internet business model ... you can't move in the industry for it now!
0
Posted by Pat Coyle (1 year ago ) This book gives form to to the millions of web sites, blogs and people out there on the Internet. Essential reading for anyone wishing to better understand the implications of Web 2.0
No groups are currently reading this book.
I've read all of Pauline Rowson's books... said tego